What is 360° Virtual Tour?
Put simply, you turn your site visitors into guests by virtually inviting them in. Whether you run a hospitality business like a hotel, restaurant or a venue, or advertising real estate properties online – arming your site with a 360 virtual tour helps to attract your target audience, significantly improve search engine ranking and drive quality traffic to your website or landing pages.
Also, having 360 photos of your business on Google Maps gives you an edge over the competition with searchers preferring listings with 360° view images. Google estimates that the ability to explore with a 360 panoramic tour is essential prior to making a booking or reservation for over 67%! of online searchers. Listings with 360 VR tours on average are viewed 10 times more and slash bouncing rate by 40%.
360 VR Tours in Marketing Terms
ROI within 4 weeks
85% more views
Fulfilled user expectations
130% more likely to book
Boost your ranking
Your Virtual Tour Production
360° PHOTOGRAPHY ON LOCATION
Taking static photographs from various positions. A single room can have up to 8 viewing spots depending on the size and complexity.
IMAGE PROCESSING & CREATING PANORAMAS
Processing single images into HDR (High Dynamic Range) segments, stitching and creating individual panoramas for virtual tours using specialist software.
UPLOADING TO GOOGLE MAPS & YOUR WEBSITE
Individual 360 panoramic images uploaded to Google Street View app, mapped to your listing and linked to each other. Complete virtual tours for your website can either be uploaded through ftp to the website hosting directory or integrated from another location.
Questions & Answers
In a digital age with technologies advancing at increased speeds, it’s extremely important to keep up-to-date with how your business can incorporate the latest innovations into their marketing strategies. Virtual Reality (VR) is currently one of the most progressive digital technology sectors and is definitely something your business or venue should employ to attract customers and boost bookings or sales.
VR made its first appearance in the gaming world to immerse players in life-like adventures. The hospitality industry quickly realised the potential selling points this technology offered.
The benefit is three-fold:
1. As a restaurant owner/manager, depending on the size and interior you can choose to virtually invite visitors in (and my job is to make the place look at its best). According to Google stats, 87% of 18-34 years old searchers prefer places that provide virtual tours and make contact or booking straight from Google Maps app.
2. Upload virtual tour to your website and use static images of your dishes or even the complete menu within the tour for your visitors to want more (and your job not to disappoint them)!
3. Google ranks sites with virtual 360 tours higher, which means that you have advantage over your competitors when someone is looking for a restaurant in the area.
But above all, you will provide your visitors with an experience they will most certainly enjoy and appreciate, and that converts to happy customers.
Almost anything if it’s digital. Static images, videos or web pages can be included where required.